On a lazy afternoon over a cold coffee, two women got into the story of how they learned to take their bikes out on the road for the first time. We spoke about rejections where people were reluctant to teach us or let us try because of the associated gender stereotypes that come with bikes in general.

Fast forward, Maya invested in a second-hand bike and decided to teach bikes to women in Chennai for free. And she continued to do so for the next six months reaching about 70+ women before the brand took its shape.

She wanted to create a safe space for many more women to learn across different cities and started offering our packages commercially to make this initiative more viable.

She then looped in her best friend over the years and the creative junkie - Arya, to join her mission. She brought in her skillsets as a marketeer to reach more women and spread our reach across different cities. Every ad you see, the posters we put out the art that we design for our merchandise, and all else are designed in-house by her to retain the true essence of our story in everything we do. We have also hired a few trainers that are passionate to spread our vision and bringing their own to the table for us.

We are now officially registered and are conducting our bike training programs, getaways, workshops, and much more across nearly all the South Indian Cities curated specifically for women by women.